Written on the job
Field notes
What we found, what we did about it, and what we would do differently. Written by whoever was on the job.
What we found, what we did about it, and what we would do differently. Written by whoever was on the job, not by somebody who read a summary of it afterwards.
By kind
Four kinds of thing
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White papers
Longer arguments, with the working shown. Where a position needs more than a page to defend.
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Case studies
What the ground looked like before, and after.
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Blog
Shorter notes from whatever we are in the middle of.
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News
What has changed here, and when.
Nothing published yet
This is a deliberate empty page rather than a filled one. We expect two to three pieces a month once we start, and we would rather begin with something worth reading than open with filler.
How we will run it
Two decisions already made
Nothing gated
No email wall, no form in front of a PDF. If a thing is worth reading it is worth reading without an exchange.
Written by whoever did the work
Not by a content team working from an interview. The person who found the problem is the person who writes about it.